Case study of the company's participation in MIMS Moscow Auto Parts Exhibition: Deeply cultivating the Russian market

    MIMS Moscow Auto Parts Exhibition is the largest and most professional auto parts industry exhibition in Russia and Eastern Europe. It is hosted by the Frankfurt Exhibition Company in Germany and focuses on the entire industrial chain of the automotive industry, covering parts, maintenance equipment, modification technology, etc. 13. In 2025, the exhibition attracted 1,400 global companies to participate, with an estimated audience of more than 32,000, covering Russian local automakers, international dealers and Eastern European market buyers.

    The Russian auto market has an annual sales volume of over 2.9 million units. The government has extended the trade-in policy to stimulate demand. Local automakers such as AvtoVAZ (Lada brand) have opened up their spare parts supply chain, clearly stating that demand includes bearings, engine components, etc. 110. The exhibition has become a core platform for entering the Russian-speaking market.

    Our company exhibited high-precision bearings, high-temperature/high-load bearings, special bearings for new energy vehicles, etc., highlighting the technical advantages and customization capabilities. Our company combined Russia's severe cold climate and heavy-duty vehicle usage scenarios to emphasize the product's resistance to extreme environments. Through sample trials and the distribution of technical white papers, we facilitated multiple B2B negotiations, and jointly issued press releases with the official media of the exhibition and Russian industry journals to highlight the theme of "China's high-end bearing technology export." Our company understands that Russian customers have a strong demand for customized bearings and plans to set up a localized technical service center. Our company cooperates with Russian logistics companies to shorten delivery cycles. Our company develops more adaptable bearing models based on the characteristics of Russian models.